By TWon two girls one cup

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September, 2010


30
Sep 10

10 Buzz Words That Need To Die (And What They Really Mean)

If you’ve ever worked in a corporate job you’ll likely know all about buzz words. They seem to crop up everywhere – in emails, PowerPoint decks and most notably in meetings. In the spirit of this blog, I absolutely despise corporate-speak. Communicating in clear, simple language should be something we all aspire to but buzz words continue to persist. While most of these awful expressions are often used as intellectual crutches, the fascinating thing about corporate buzz words is that most have a hidden meaning. Here are my top ten buzz words/phrases I’d like to kill, and what people really mean when they use them. Continue reading →


29
Sep 10

Is SEO A Scam? No, It Just Has A Marketing Problem

SEO has always been a controversial subject. Some people believe it’s THE most important factor in growing an online business and hang-on the word of every Google blog post. Others believe it’s an industry built on smoke and mirrors. But ultimately, the problem with SEO is one of marketing. Here’s why.

Continue reading →


28
Sep 10

AOL Acquires TechCrunch: A Lesson For Newspapers

Today AOL paid more than $40 million for a WordPress blog.

My intention here isn’t  to denigrate TechCrunch or take anything away from what their team has achieved. Michael Arrington has built an incredible business and I count myself as a long-term daily reader. But when you strip everything away, AOL ultimately paid $40 million for a WordPress blog. If you work in the newspaper industry, this story should be of particular interest to you – and here’s why. Continue reading →


27
Sep 10

10 Tips On How To Pitch Your Start-Up To New Clients

On average I probably get 5-10 calls and emails per day from tech companies pitching their wares. The majority of these fade into the ether, which is partly down to HOW the sales or biz dev guy/gal presents their company’s product. Here are a few tips from my own personal experience to help get your company noticed and a few pitfalls to avoid. Continue reading →


26
Sep 10

Your Web Site Is Not A Swiss Army Knife

For Army Rangers, casual campers and budding serial killers the Swiss Army Knife is an attractive tool. Knowing that you have a single product that can do a variety of tasks averagely well is quite comforting. It represents a highly portable way to **get by** in an emergency – which clearly has value. But given the option, it’s unlikely a 3 inch nail file would be your number one tool of choice if you needed to skin an otter – or whatever people do when they’re surviving in the wild. Continue reading →


25
Sep 10

Escaping The Spinning Hamster Wheel

If you’ve ever worked for a large corporation, you’ll likely understand the concept of The Spinning Hamster Wheel.

It generally goes something like this: Continue reading →