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Posts Tagged: personalization

Technology / User Experience — No Comments
26
Sep 11

A Million Dollars Isn’t Cool. You Know What’s Cool? A Second Internet

This week the President of the experimental human-hive-mind-project otherwise known to the kids as Facebook – Mark Zucker-borg –  announced a bunch of changes designed to enhance the “social web”. As well as changing the profile page to a “timeline” – which allows anybody to quickly cycle back through time to confirm exactly how dull or made-up their life is/was – the big change is around sharing content. On Planet Borg, we’re moving to a world of frictionless sharing where the simple act of consuming a piece of content automatically triggers it to be shared with your friends. Continue reading →

User Experience — No Comments
13
Mar 11

To Be (Me), Or Not To Be (Me)

If you work in the digital space it’s quite comforting to believe that the dramatic rise of the medium you’ve forged a career in was because of the way it liberated communication and allowed for the free-exchange of information and ideas like no other time in history. But of course that’s about as accurate as a Mike Huckabee essay titled “How Life On Earth Began and the Role of Single Mothers In Modern Society”. The reality is that the Internet allowed socially repressed, physically awkward hermits (otherwise known as 87 per cent of the population of the UK) to re-invent themselves in new and exciting ways and flirt with similarly awkward hermits from glamorous, far-off lands. Like Milwaukee.

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Technology / User Experience — No Comments
16
Feb 11

Is Google making brands relevant again?

One of the themes that people with an offline background often struggle with is that brands simply aren’t as important online. That’s because a huge majority of the population arrive at Web sites by searching on Google – and in that scenario relevance to the search term will generally trump brand. Or at least it used to. Because an interesting pincer movement involving the rise of content farms and a recent change from Google could be set to breathe new life in the important of brands online. Continue reading →

User Experience — No Comments
20
Jan 11

The Rise of Frictionless Personalization

Choice. It’s a concept that humans have an inherent love-hate relationship with. The freedom to choose is an integral part of helping to define who we are as individuals. In fact one might argue that it forms the very backbone of modern-day capitalism. But too much choice can also be a bad thing. As humans we tend to dither back and forth when presented with TOO many options, because we’re fearful of choosing the wrong one. And choice can also be a lot of WORK. I spent the last two months trying to choose the right college savings plan for my daughter. With over 50+ plans on the table, the level of research and time required verged on the ridiculous. But good news is at hand. Because in 2011 I think we’re finally going to see the rise and dominance of frictionless personalization, which could lead to a truly groundbreaking shift in how we perceive choice. Continue reading →